Hawaiian IPA
Packaging Design Shakers Beer—

The Objective—

Create the packaging and branding of
a six pack of beer or for the appropriate audience. The packaging must reflect concept and pleasing aesthetic visuals. 

The Approach—

With graphic treatments and illustr-
ations, the origin story of Shakers will be transformed on the label. The brand and products have an inviting tone that invites relaxation. The design style is planned to bring out a unique side of beer that tells the story. To emphasize on the story and the temptation of flavor, use of metallic paper was a key step.