Typography Tribute Cardset
Gotham Gravity—

The Objective—

Create a conceptual card-set that could to be sold at SFMOMA, with a concept. Select a typeface and create a postcard set giving tribute and value to this typeface.

The Approach—

Gotham has an extremely large font
family and is very legible from a distance due to its wide width and geometric body. Its playful geometric structure inspired me
to give this font family a new perspective when it is applied in zero gravity, with
a strong warm yellow color palette.