Collaborative
Package Design
Toolbar—
The Objective—
As a group collaborative project, create a retail store experience with packaged goods under several original sub-brands. Develop a diverse range of branded products for the store and consider the overall experience.
The Approach
We want designers from all ages and experiences to come in to this store to
take a break, enjoy our coffee while shopping for tools that they will find highly useful in their daily lives and professional environments. Toolbar will be providing four main sub-brands in our store.
Our sub-brands are, Take Break, Zesty, Urban Form and Pause. Ranging from
food, vitamins, stationery and equipments, to home goods and audio goods.